Make up Removal Tutorial


Miami Ad School Rio de Janeiro

Student Competition

PROBLEM: Women tend to hide their imperfections because they cause insecurities. 

IDEA: Create a Make Up Removal Tutorial so women can be proud of their marks, scars or imperfections.

EXECUTION: ONU Mulheres will pair with Camila Coelho, one of the most famous make up bloggers in Brasil. She will do a tutorial like always only this time she will show how to remove make up, revealing her marks, the stories behind them and how they are part of her identity.