Alimentando a la Bestia

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Art Director/Copywriter: Valeria Moreno Turcott

Miami Ad School Mexico

FEEDING THE BEAST

For more than 21 years,"Las Patronas," a group of women in the municipality of Amatlán, Veracruz, have been feeding thousands of migrants who daily travel aboard "La Bestia"; train of goods that crosses the country and arrives at the United States.
"Alimentando a la Bestia" is an initiative in which brands such as Capullo, Bonafont, Verde Valle and Maseca create Wagon Shops where the user can buy products from the basic basket that will be donated directly to "Las Patronas".